What are focus groups and how are they used in research?

What are focus groups and how are they used in research?

Focus groups are a qualitative research method where a small group of people discuss a topic guided by a facilitator. They're used to gather insights on opinions, attitudes, and perceptions.

What are the advantages of using focus groups?

Advantages include gaining in-depth insights, understanding group dynamics, and exploring complex issues that surveys might miss.

How do you select participants for a focus group?

Participants are typically selected based on specific criteria relevant to the research topic, ensuring a diverse and representative group.

What are some common challenges faced during focus group research?

Common challenges include managing dominant participants, ensuring everyone contributes, and analyzing qualitative data effectively.

Can focus groups be conducted online?

Yes, focus groups can be conducted online using video conferencing tools, which can increase accessibility and convenience.