What are focus groups and how do they work?

What are focus groups and how do they work?

Focus groups are small, diverse groups of people whose reactions are studied to gauge the response to a product, service, or idea.

What is the typical size of a focus group?

Typically, a focus group consists of 6 to 10 participants to ensure a range of opinions while keeping the discussion manageable.

How do you select participants for a focus group?

Participants are usually selected based on specific criteria relevant to the research, such as demographics or consumer behavior.

What are some common methods for conducting focus groups?

Common methods include in-person discussions, online video calls, and even telephone interviews, depending on the target audience.

What are the advantages of using focus groups?

Focus groups provide qualitative insights, allow for in-depth discussions, and can reveal consumer attitudes and motivations.