What are some key terms in programmatic advertising?
An example of an AI chatbot conversation about understanding programmatic advertising terms.
What are some key terms in programmatic advertising?
Key terms include DSP (Demand-Side Platform), SSP (Supply-Side Platform), and RTB (Real-Time Bidding).
Can you explain what a DSP is?
A DSP is a platform that allows advertisers to buy ad space in real-time across multiple ad exchanges.
What does RTB mean in this context?
RTB stands for Real-Time Bidding, which is a method of buying and selling online ad impressions through real-time auctions.
Are there any other important terms I should know?
Yes, terms like CPM (Cost Per Mille), CPC (Cost Per Click), and DMP (Data Management Platform) are also crucial.
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